How to Start and Maintain a Blog Your Customers Will Want to Read
If you’re running a small business, you might be wondering if you should start a company blog. The answer is a definite yes! Starting a company blog is one of the most important steps a new business can take. In a busy online world, blogging is a vital part of your brand’s online presence.
In this post, I’ll tell you why you should be blogging and how to create and maintain a successful company blog.
Why should you start a company blog?
One great thing about a company blog is that it will bring more visitors to your website. Each post can be crafted using a few relevant keywords that perform well in Google’s search results. More traffic means that more people will know about your products or services. This raises your brand visibility and helps with lead generation.
What else? Well, blogging establishes your company’s public persona. A well-written, insightful blog can help you become a thought leader in your field. It’s also a direct line to your customer base, where you can interact and get feedback.
Who are you blogging for?
Just like your website, your blog needs to have a purpose. Before creating your first post, it’s important to define your target audience. Who are you blogging for? Your ideal customer! You’re targeting the people who purchase your products and services.
Ok, so you know who you’re writing for. Now, you need to think about what would interest your audience. What will bring visitors back time and time again? Don’t just copy what your competitors are doing – try to think outside the box. Choose topics you’re passionate about and present the material in a new light. Your audience will appreciate your unique perspective.
Connect with your customer base
The best way to connect with your target audience is to find your authentic voice. There is only one you! Let your style become your signature. Even if you’re not the best writer, that’s ok! You don’t have to sound like a university professor – just be yourself! If you provide valuable information, people will come back for more.
Do you know what’s great about blogging? You can directly ask your customers what they’d like to read about. If you get some good suggestions, you can choose to cover those topics. Engagement is a great way to build an audience.
I have a blog, now what?
Many people get started with a company blog, only to fizzle out after a couple weeks. Don’t let that happen to you! After starting your blog, you need to keep writing on a regular basis. Decide if you’d like to publish daily, weekly, or even every 2 weeks. Whatever you decide, consistency is key. Don’t be discouraged if you don’t get comments and shares right away. You never know when something you write will make a big impact.
Have you started a small business blog recently? Do you have questions about the process? We’d love to hear from you! Feel free to call us at 904-662-0238 or email [email protected]