Does Your “About Us” Page Need A Tune-up? | Best of the Web

Featured article … 4 Rules for Creating a High-Converting About Us Page   Learn the 4 rules for creating high-converting About Us Pages. Check out the examples, tips and framework for the top About Us Pages in the world.   What you will learn from this article … 52% of respondents said the first thing

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Social Media

The Ultimate Guide to Facebook Live in 2018

What is Facebook Live? Facebook Live is a way to stream live video through your Facebook Page or personal Facebook profile. As video becomes a more predominant way to connect and communicate on social media the move to live video streaming makes sense — social media works best when we’re in the moment. ~ Hubspot

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Instagram Now Allows You To Follow What You Love, Not Just Who You Love

Instagram is a great platform to follow friends and the creatives you love, but it has always felt something was lacking. That lack may have just been fulfilled as the widely popular social network now lets users follow #hashtags.  This new feature gives you the ability to watch for top posts and Stories about a topic

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3 Ways You Can Optimize Your Facebook Page To Get More Visitors

Many companies, big and small, pour A LOT of time, money and effort into Facebook but fail to do one very important and fairly simple thing … optimize their actual Facebook page. Neil Patel spends a lot of time analyzing the performance of his Facebook, and because of this, he is able to generate (so he

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A Complete Beginner’s Guide to SEO

SEO is always top of mind for most of our clients (including us) and how their sites are performing in the Organic Search Rankings. Because of this, we’re always being asked: how does SEO work and how to improve search rankings. We also teach SEO classes locally here in Rhode Island. SEO Guides, Tutorials and Learning Materials This post will

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Improve Your SEO Today With These 4 Simple Tactics

As the good folks over at Buffer state: You don’t have to know everything about SEO to start reaping the benefits of it. We believe that to be very true. In fact, we think the Pareto Principle or the 80/20 rule, perfectly applies to Search Engine Optimization. Knowing and doing some of the most basic yet

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How To Create A Remarkable Website Experience For Your Visitors

Having a great web experience for your visitors not only benefits them, it positions your site to be purpose-driven and better help you achieve your goals. Rahul Das (@rdas121) wrote an article/checklist on creating an exceptional web experience for your purpose-driven website. At high level, Das’ article covers: Define Your Site’s Purpose Your website homepage is your

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An Intro To Google Analytics

Google Analytics is the most widely used web analytics service. It’s free and can track, analyze and report on all your website’s activity, giving you a complete picture of your online audience and their needs. As a small business owner, Google Analytics gives you access to the same type of reports large enterprises with dedicated marketing teams use every day. Analytics is foundational to your website

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