Category: Website Analytics

An Intro To Google Analytics

Google Analytics is the most widely used web analytics service. It’s free and can track, analyze and report on all your website’s activity, giving you a complete picture of your online audience and their needs. As a small business owner, Google Analytics gives you access to the same type of reports large enterprises with dedicated marketing teams use every day. Analytics is foundational to your website

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Why Is Web Analytics SO Important To Your Business?

Numbers are important. Numbers are hard to ignore or hide, because they are easy to compare. On social media, the number of “likes” are easy to measure and on review sites five star reviews are easy to measure. This is great, but how is your website performing? Is your site performance-driven and helping you achieve your

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