How to Generate Content Ideas for Your Small Business Blog

Finding new and interesting blog topics isn’t easy. If you’re one of the lucky ones, great blog ideas have been pouring out of your fingertips from day one. If not, you’re probably already familiar with the struggle. Either way, you’ll eventually find yourself staring at a blank white screen with a lonely blinking cursor.

In fact, according to the 2013 B2B Content Marketing Benchmark Study, producing engaging content is the #1 problem faced by bloggers. What’s the root of this problem? Generating new content ideas. Coming up with new, interesting, and unique ideas is a huge task! Fortunately, there’s a way to come up with all the content ideas you’ll ever need. Keep reading to learn more.

How to Generate Content Ideas for Your Small Business Blog - Ella J Designs - Content Marketgin

Google is your idea generation ally

Google can help you discover what people are talking about right now. Here’s how to get started:

  • Set up Google Alerts to monitor keywords in your industry and keep track of developing trends.
  • Next, set up an RSS reader to aggregate your news topics. There are probably hundreds of readers out there, click here for a quick rundown of the top choices.
  • Browse articles daily to keep up with the latest news.
  • Pay special attention to thought leaders and competitors in your industry.
  • Anytime you think of an idea, write it down!

Find your audience on forums and social media

Use forums and social media to connect with your target audience and see what people are talking about. There are countless forums on the Internet. To start, check out these ideas:

  • LinkedIn – a great place to connect with your peers and, depending on your industry, your target audience.
  • Quora – where you want to be if you’re trying to find out what’s on people’s minds.
  • Reddit – can help you find discussions related to your industry or topic of interest.

Don’t forget to check back on a regular basis. The purpose is to keep up with what’s happening in your industry, which will help you generate relevant ideas.

Listen to what your customers are saying

Periodically, you should search for your keywords on Facebook, Twitter, and Google+ to find out what customers are saying. What questions do they have? What are they interested in buying? Social media monitoring tools can help you keep track of and respond to what your customers are saying.

Putting your plan together

Try to schedule about 30 minutes per day to read the news and catch up on social media. While you’re reading, why not take the opportunity to join the discussion? The ideas you collect should spark your own opinions. Don’t be afraid to stand out from the crowd… isn’t that kind of the point? New ideas always get the most attention – just relax, and enjoy it. If you follow these tips, you’ll have a huge list of ideas in no time.

If all else fails, check out this fun little Content Idea Generator. If nothing else, it will get the creative juices flowing.

I hope this article will help you generate content ideas. If you have questions, we’d love to hear from you! Feel free to call us at 904-662-0238 or email [email protected]

Similar Posts