With at least 2.2 billion pages on the Internet, it’s safe to say that there’s a lot of competition in the online world. If you create a website and just hope that people will show up, you’re likely to be disappointed with the results. But, don’t fret! Here at Ella J Designs, we can show you how to position your website for maximum visibility in all the major search engines.
The secret? Search Engine Optimization (SEO), local search marketing, and responsive web design.
Great! But… What the heck does all that mean?
Don’t worry, we’re going to lay out some simple techniques you can use to get more traffic to your website. Let’s start with the basic principles of SEO.
Search Engine Optimization
In the best case scenario, your website was designed with SEO in mind. After all, what good is amazing content if you’re the only one reading it? Search engines like Google and Bing need to know what your website is all about to direct visitors to your site. So, why not make it easy for the search engines to understand? That’s what SEO optimization is really about.
Great SEO includes on-page and off-page SEO techniques. At Ella J Designs, we can help you select relevant keywords that will tell Google what your business is all about. Then, we’ll skillfully place these keywords in the headlines, body content, and image tags. Don’t worry – we won’t make it obvious. Keyword stuffing is completely passe. We always use keywords in a natural way.
SEO also involves off-page techniques, including web hosting configurations, file naming conventions, and inbound/outbound links. It can take a few months to see results of off-page optimization techniques, but done correctly, it will set you up for long-term success.
Local Search Marketing
As the competition gets more fierce online, local search marketing is becoming more important than ever. Local search marketing lets people find you based on your location. So, how can you help local customers find your website?
Many people start with Google Places for Business. It’s very important to establish your business on Google Places, because this listing always appears on the first page of the Google search results. Internet users are looking for quick results, so getting on the first page is a key consideration.
Next, you can sign up for Yelp, a popular local search engine that you might have used before. With over 100 million unique visitors per month, it’s definitely a good idea to get your business on there.
Finally, get your business set up on YellowPages.com, where you can set up a free listing. Don’t overlook this step, because top-rated businesses on YP.com usually show up on the first page of the search results.
If your business doesn’t show up on at least a couple of these platforms, it’s time to take action! Local search marketing is a great way to get more visitors to your website.
Responsive Web Design
Responsive web design sounds complicated, but it’s actually quite simple – it ensures that your website displays properly across all devices and screen sizes, including laptops, smartphones, tablets, and PCs.
You might think it has nothing to do with SEO. But it does! Google specifically recommends responsive web design as the best way to target mobile users. In fact, Google favors responsive websites in its search results. We’ve already talked about how important that is! Plus, responsive web design offers a better user experience, so users will spend more time on your website and want to come back.
Are you ready to get more visitors to your website? We’d love to hear from you! Feel free to call us at 904-662-0238 or email [email protected]