As the good folks over at Buffer state:
You don’t have to know everything about SEO to start reaping the benefits of it.
We believe that to be very true. In fact, we think the Pareto Principle or the 80/20 rule, perfectly applies to Search Engine Optimization.
Knowing and doing some of the most basic yet fundamental SEO tactics will not only give you the biggest bang for your investment, it will most likely put you farther ahead of your competitors.
In their original article, “5 Simple Ways To Improve Your SEO Today“, the team at Buffer covered some very easy SEO tasks that anyone can perform, maybe even you if you consider yourself non-technical. We paired it down to 4 tasks because their second point about Google Authorship is no longer relevant since Google has canceled that service.
So without further ado, here are the 4 SEO tactics you can start doing today:
Google Search Console [Webmaster Tools] and On-site SEO Optimization
Google and Bing offer a suite of webmaster tools to make on-site SEO optimization simpler. If your website isn’t registered with Google Search Console [Google Webmaster Tools], do that now. You’ll get information about your site’s health and speed, any crawl errors Google finds and lots more.
Coming Up With Keywords Without Having To Do A Lot Of Deep Research
You don’t have to do a full dive into keyword research and optimization. It’s enough to begin with some empathetic thinking. Get into the mind of a searcher and create a list of words you think people might use to find you online.
Creating Astounding Content That Will Make Visitors Click Over To Your Site
Once your site is in order and you’ve got an idea of your keywords, you’re ready to create the kind of content that improves your SEO by bringing you social shares and quality inbound links. But not just any content will do.
Make Your Website And Content Easy To Share On Social Media
Astounding content is generally worthy of a Facebook share or a tweet. And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index.
To get Buffer’s complete guide, read “5 Simple Ways To Improve Your SEO Today“.