Usability and Call to Action in Purpose-Driven Web Design

Does Your Website Need a Makeover?

You know your business needs a website – but have you ever stopped to consider why? These days, any old website isn’t going to cut it. Customers have options, which means they’re going to visit websites that deliver maximum value with minimal hassle. As a business owner, you already know what your customers want. Now, it’s time to present it in a way that appeals to them.

Web Design and Usability - Ella J Designs

That’s purpose-driven web design. Every successful website has a clear and concise purpose that targets a specific audience. Knowing what you want your website to do reveals a clear path forward. You’ll have concrete reasons to redesign your website beyond “it looks old,” and you’ll finally start getting results online.

How do you know if your website needs a makeover? Let’s look at several factors that contribute to a great user experience.

Never underestimate the power of simplicity

Every word and visual element on your website should contribute to its overall purpose. When visitors land on your homepage, you want them to immediately understand what your website is about, how you can help them, and what steps to take next.

That sounds easy enough, until you realize what it really means – leaving things out. It’s very tempting to pack every message, feature, and link on the welcome page. Making tough decisions about what matters most keeps things simple and improves the overall user experience.

Give visitors bite-sized information

Everyone is busy and attention spans are shorter than ever. Help your visitors absorb more content by offering bite-sized pieces that are easy to understand. That means using:

  • Simple words
  • To-the-point sentences
  • Short paragraphs
  • Bullet points
  • Informative headlines and subheadlines

When you break content into pieces, it makes it easier to remember the main ideas. By structuring your pages so that a single idea displays on the screen at any given time, your content will be easier to digest.

Invite visitors to take action

You want visitors to stay, explore, and then take action. That’s why an effective call to action (CTA) is so important. It tells your visitors what to do next.

How do you design a great call to action?

  • Make it stand out. It’s hard for visitors to follow instructions they can’t see. Size, color, and negative space will help your CTA stand out.
  • Be clear. Tell visitors exactly what you want them to do. Something as simple as “Email Us” will do the trick.
  • Choose one. Too many options can be paralyzing. Pick one call to action per page and stick with it.

Design, content, and call to action all work together

When these elements come together, you create value for your customers. When you create value, visitors will come back. Frequent visitors are more likely to become customers. Isn’t that the end goal?

These are just a few of the items we consider when designing a website. Have you seen a great purpose-driven website lately? Questions? Comments? We’d love to hear from you! Feel free to call us at 347-903-5525 or email [email protected]

Similar Posts